Shreshtha khanna
Freelancer
Skills & Tools
- designingdesigning
- content writingcontent writing
- social mediasocial media
- brand communicationbrand communication
- ai toolai tool
- researchresearch
About Me
Hi, I’m Shreshtha.
I’m a creative and strategy-driven social media professional who helps brands build a stronger digital presence through strategy, storytelling, and impactful content.
From developing content calendars and writing engaging copy to designing creatives, creating videos, I work across the social media landscape to turn ideas into content that connects with the right audience.
I believe social media is more than just posting consistently—it’s about building a recognizable brand, creating meaningful engagement, and driving growth.
Through my work, I aim to make every brand more visible, more memorable, and more connected to its audience.
Work Experience
Mar 2025 – Jun 2026
Jr. Marketing Executive
Finvasia
1. Developed and managed social media content calendars based on trend research and audience insights, improving content consistency and brand engagement.
2. Conducted competitor analysis and topic research to accelerate content planning and inform strategic decision-making.
3. Created clear creative briefs for content and design teams, ensuring alignment with brand voice, messaging guidelines, and campaign objectives.
4. Produced marketing assets using Canva and VEED for social media posts, reels, and video content across multiple platforms.
5. Monitored social media analytics via Meta Business Suite to identify high-performing content and refine strategy accordingly.
6. Identified emerging trends and proposed content ideas to optimise audience reach, impressions, and engagement metrics.
7. Managed community engagement and maintained consistent brand communication tone across all channels.
8. Leveraged AI-powered tools to streamline content creation workflows and enhance design efficiency.
Education
2025
MBA — Marketing
LM Thapar School of Management
2021
BA (Hons.) Economics
MCM DAV College for Women
Selected Work
scientfic video
the video explains what happend when lungs age.
